Hx: Who we are
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PharmaNexus, Inc. a New Jersey-based subchapter S corporation was founded in 1998. Through the organization, its founder, Lawrence D. Tobias sought to bring together his experience and insights from over twenty-five years in the healthcare industry in a way that would provide a range of communications and marketing-related services to the healthcare marketplace. Over the duration of the corporation’s existence, the scope, and scale of projects undertaken by Mr. Tobias, either working alone or with a variety of external specialists has been impressive and has included, for example: strategic marketing reports covering a variety of therapeutic areas, copywriting for key advertising accounts, medical education, medical journalism in a variety of formats, convention coverage, ghost writing, AMA press briefing coverage, etc. In addition to these communications services, Mr. Tobias has personally interviewed several thousand healthcare professionals during the last seven years, and has participated in a variety of marketing-research and marketing-related healthcare projects.
